Olympics and New Opportunities

This entry was posted on Friday, November 18th, 2011 and is filed under Cashew.

Chinese food processors may have started their bulk purchases of cashew at least 5-7 months before the start of the Beijing Olympics. This time, England is the host country and their purchasing power is almost equal to China. Now-a-days cashew has become a necessary food during the training/selection period of athletes, players, coaches, sports personalities, officials and media persons. So almost all countries may start their Olympics related purchases from December-January and it may continue till May, 2011. This is an opportunity to the cashew industry to catch markets that it has not yet identified.

Filed Under: Cashew