The press reports are contradictory on this year’s Diwali sales. Sellers with largely corporate retailers as buyer base, sold most of their produce one month prior to Diwali. So they have expressed least satisfaction from the last month figures.
On the contrary, family run stores did not have a good start for Diwali but they have managed to achieve quick sales in the last one month.
There have been mixed opinions due to different experiences in the market. Therefore it is difficult to assess the nature of actual sales.